Instituto Nacional da Propriedade Industrial
The Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks — the Madrid Protocol — is one of two treaties comprising the Madrid System for international registration of trademarks.
The protocol is a filing treaty and it provides a cost-effective and efficient way to ensure protection for marks in multiple countries through the filing of one application with a single office, in one language, with one set of fees, in one currency.
The Madrid Protocol also simplifies the management of the mark, since a simple, single procedural step serves to record subsequent changes in ownership or in the name or address of the holder with World Intellectual Property Organization’s International Bureau.
With the recent access of Algeria to the Madrid Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks, the filing and management of international registrations will be simplified. Signatory to the Madrid Agreement since 1972, the country was the last of the 95 members of the Madrid System which was not party of the Protocol.
This represents a milestone for the Madrid System. From now on all the international registrations of marks will be exclusively governed by the Madrid Protocol.
As explained by WIPO, “An international registration produces the same effects as an application for registration of the mark made in each of the countries designated by the applicant. If protection is not refused by the trademark Office of a designated country within a specified period (12 or 18 months), the protection of the mark is the same as if it had been registered by that Office. The Madrid system simplifies greatly also the subsequent management of the mark, since it is possible to record subsequent changes (such as a change in ownership or a change in the name or address of the holder) or to renew the registration through a simple single procedural step with the International Bureau of WIPO. Further countries may be designated subsequently.”